Influent Media exclusively manages the onsite advertising for Rightmove, the UK’s leading property portal. We are the team out in market working with brands and media agencies to establish long-term partnerships focused on performance and trust, helping clients effectively reach their target audience in the property market.

# Publisher Case Study - Rightmove

**The Execution**

Rightmove’s primary focus is managing its estate agent partnerships, the main revenue generator. By navigating strict processes to allow third-party advertising on the site, we have successfully generated incremental revenue through both endemic and non-endemic advertiser partnerships. Over a 6+ year partnership, the primary focus has been driving onsite advertising efforts while providing Rightmove with valuable industry insights. This feedback has helped enhance the site’s infrastructure, strengthening its market proposition and ensuring it remains competitive.

**The Result**

We have secured long-term onsite partnerships, product and widget sponsorships, and effective brand placements on Rightmove that align with the home-moving journey. This enhances the user experience, providing a seamless path for users to access additional services by easily clicking through to the likes of banking, credit checks, utility providers, home furnishings and home decor ideas.

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