# The Challenge

Early summer can be a nightmare for hayfever sufferers, whilst delivering brand cut through is very difficult in the saturated allergy aid market. We were tasked to help a globally renowned pharma brand stand out from the crowd during this crucial sales period, whilst ensuring minimal media wastage.

# Data Sophistication - Pharmaceutical Client

## The Execution

We leveraged the unique pollen data AccuWeather hold to trigger high impact display & video. Reaching millions of UK adults during their morning routine, we ensured our brand partner was the first product our audience saw, when checking their local pollen forecast.

## The Results

- Impressions – 12m  
- CTR – 2.76%  
- VTR – 85%

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