The Challenge
Early summer can be a nightmare for hayfever sufferers, whilst delivering brand cut through is very difficult in the saturated allergy aid market. We were tasked to help a globally renowned pharma brand stand out from the crowd during this crucial sales period, whilst ensuring minimal media wastage.
Data Sophistication - Pharmaceutical Client
The Execution
We leveraged the unique pollen data AccuWeather hold to trigger high impact display & video. Reaching millions of UK adults during their morning routine, we ensured our brand partner was the first product our audience saw, when checking their local pollen forecast.
The Results
- Impressions – 12m
- CTR – 2.76%
- VTR – 85%