# The Challenge

A leading mobile provider tasked us to drive new customer acquisitions from a cost concious student audience, who enjoy live experiences, recording and sharing their favourite moments with friends.

# Driving Sales - Telco Client

## The Execution

Using Ticketmaster’s 1st party data, we curated a student audience discovering & booking gigs, comedy nights and music festivals. A blend of display formats were used, optimising to conversions

## The Results

- **Impressions** – 7.8m  
- **Clicks** – 8.5K  
- **CTR** – 0.11%  
- **CPA** – 8% below target

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