The Challenge
A leading mobile provider tasked us to drive new customer acquisitions from a cost concious student audience, who enjoy live experiences, recording and sharing their favourite moments with friends.
Driving Sales - Telco Client
The Execution
Using Ticketmaster’s 1st party data, we curated a student audience discovering & booking gigs, comedy nights and music festivals. A blend of display formats were used, optimising to conversions
The Results
- Impressions – 7.8m
- Clicks – 8.5K
- CTR – 0.11%
- CPA – 8% below target