Influent Ops
Influent Media will offer dedicated advertising operations and seamless communication through an Account Manager who will oversee the following:
- Ad server management and optimisation
- Campaign setup and performance tracking
- Creative testing, troubleshooting and quality assurance
- Implementation of new ad units or review and maintenance of existing structures
- Comprehensive reporting, month-end financial reconciliation and query resolution
- Oversight of external demand partnerships and deal management
- Custom dashboards provided for reporting, revenue tracking for forecasting
By working to strict SLAs, we work with our Publisher’s to align and agree on joint objectives and key results that will be used as a guide to measure collective performance throughout our partnership.
Influent Audit
We start by conducting a detailed audit of the Publisher’s platform where ads are shown, looking at factors like ad setup, load times, tracking accuracy, and industry standards.
We analyse the system(s) behind ad delivery to find any issues or inefficiencies, then provide clear recommendations to improve ad performance, increase user engagement, and ensure smooth integration with advertising platforms and partners.
Influent Direct
What sets us apart is our strong partnership with Agency Holding Groups and their respective Media Agencies. We work closely with the Agencies and Publishers to build lasting relationships that drive growth.
By aligning with their goals, we help increase ad revenue through optimised sales, content strategies, accurate targeting, and technical solutions.
Our approach combines market insights, industry expertise, and ongoing support to help publishers succeed and deliver measurable results for media agencies and their brands.
Influent OMP
Our focus is to ensure publishers’ ad inventory is fully monetised for maximum value. Through strong partnerships with top tech providers, we manage vertical-specific inventory and create tailored sales stories that align brands with each publisher.
We work closely with leading demand partners and advertisers to visualise onsite ad opportunities and strengthen collaborations, ensuring long-term success.
Our team monitors performance, attracts quality demand, and provides ongoing support, proficiently guiding our Publishers in this space.
Influent Curate
Our curation platform provides our network of publishers with a streamlined approach to data management and inventory monetization. By participating in a curated marketplace, publishers can craft exclusive cross-publisher packages, such as those targeting first-party data or contextually related content, which can be sold through a unified deal ID.
This approach is especially valuable in a world that is moving away from reliance on third-party cookies, empowering publishers to leverage their own first-party data and create tailored, privacy-compliant solutions that maximise revenue without compromising user trust.
What our clients say
Richard Stillman RHS Media Manager
Influent Media provided exceptional expertise and professionalism throughout our migration to Google Ad Manager and the implementation of our programmatic bidding platform. Their team delivered a seamless transition, ensuring operational continuity whilst implementing tight brand safety protocol. Their strategic guidance and technical proficiency has enhanced our advertising capabilities, and they are working with us to further optimize our performance to drive measurable business outcomes. I highly recommend their services and regard them as a valued business partner.
Public Sector Publisher Head of Digital & Rev Ops
We’ve worked with Influent Media since 2023, utilizing their sales team to increase media agency revenue & consulting with them ahead of new ad or data product initiatives. We’ve found them a pleasure to work with and would recommend their services to many other publishers.
Warner Music Digital Strategy Manager
Warner Music Ireland began its partnership with Influent Media in 2018 with the aim of building our YouTube Advertising strategy. Influent has since become an integral part of our business. Its expertise and guidance have helped solidify us as a trusted publisher in our market and created a significant revenue stream for our business.
Chloé Renous Director, Partner Management EMEA Rakuten
I'm pleased to confirm that our partnership with Influent Media has been highly beneficial to Rakuten TV. We've seen a fantastic 80% year-over-year revenue growth in 2025, which is a testament to the success of our collaboration and the increased yield Influent have helped achieve. It's been a great first year of partnership between our entities.
Javier Velazquez SVP Global Business Solutions
Working with Influent has been an extraordinary experience: a team that combines outstanding client service with a deep understanding of the Irish market and what brands truly need. Their strong curiosity for technology helps turn sophisticated capabilities into clear, actionable omnichannel plans that drive real business impact.