About Influent Media
At Influent Media, our people are our greatest strength. Built on trust, collaboration, and shared ambition, we operate as one connected team — whether we’re working across offices, time zones, or remotely — with every individual playing a key role in delivering success for our partners.
We specialise in end-to-end sales representation for publishers, providing tailored solutions for those who don’t have in-house resources or need stronger coverage in specific markets. Acting as an extension of your team, we bridge the gap between publishers and media agencies to create seamless collaboration, premium advertising opportunities, and measurable outcomes.
With offices in London, Dublin, Amsterdam, and Dubai, we’re uniquely positioned to combine local expertise with a global network. Whether you’re expanding into new territories, unlocking new revenue streams, or strengthening performance in existing markets, we bring the market knowledge and relationships to make it happen.
Our services span ad sales, technical development, market insights, and ad operations management — enabling us to handle the complexity of today’s digital advertising ecosystem while staying agile and responsive.
What sets us apart is our adaptability, transparency, and commitment to long-term partnerships. We innovate quickly, communicate seamlessly, and deliver with precision — empowering publishers and agencies to thrive locally and globally.
January 2018
We're open for business in the UK & Ireland, making Charlotte Street our media home.
February 2018
We launch AccuWeather's media offering to the UK & Warner Music Group to Ireland.
June 2018
We get a taste for Guinness in Dublin, for our first company all hands.
November 2018
We win the Rightmove media sales business.
November 2018
A trip to Southern France proves invigorating, if a little rainy!
January 2019
We've outgrown the office, so move down two floors.
February 2019
All aboard The Trainline, another UK publisher win.
July 2019
We launch Rightmove's first mortgage partnership with Nationwide, a relationship going strong to this day.
September 2019
Further publisher expansion with Live Nation Ticketmaster joining our portfolio.
October 2019
Escape room records set during our annual getaway, this time in Brighton.
August 2020
We launch Little Dot Studios to the Irish Market.
June 2021
Our sales team grow green fingers with The RHS joining our UK portfolio.
May 2022
Another first for Rightmove as we tender a credit check partnership with Experian, continuing to this day.
November 2022
We paint the town red at our annual getaway, this time in Budapest.
May 2023
We partner up with InStay Media, managing the media sales for Marriott's hotel network.
June 2023
Disney becomes the latest publisher win, representing the Irish market.
December 2023
Country walks, karaoke & murder mystery during our Christmas trip to Bath.
July 2024
Work begins representing the media sales for The Met Office.
September 2024
Doors open to Influent Middle East, based in Dubai.
September 2024
We begin Irish sales representation for Warner Bros Discovery Streaming.
October 2024
We venture into the world of wine, onboarding Vivino across all markets.
January 2025
Our Irish CTV offering goes from strength to strength, as we welcome Rakuten to our publisher portfolio.
February 2025
Another CTV win as we begin selling LG to the Irish market.
August 2025
We depart Charlotte Street for our new office on Bourlet Close, remaining firmly in Fitzrovia.
Management Team
Farai Mativi
Co-Founder
Neil Higgins
Co-Founder
Louise Doddy
Ireland Commercial Director
Tom Wall
UK Commercial Director
Kotryna Gasiunaite
Head of Ad Operations